Mel Giller is internationally known as one of the finest real estate auctioneers, while holding esteemed recognition as a lecturer, educator, and author on the marketing of real estate by public sale. Says noted real estate analyst Lewis Goodkin "Mel Giller is in a class all by himself."

Born and raised in suburban Boston, Mel Giller has over 35 years of experience in real estate as a builder, developer, marketer, realtor, auctioneer... and motivator. Although he did not invent real estate auctions per se, his pioneering efforts begun in 1975 shaped the art and craft from a rustic extension of livestock auctions to a sophisticated blend of public sales and real estate know-how.

Observing the success of art, jewelry and antique auctioneers -- especially in establishing public market values (pricing) -- Mel founded his first real estate auction company, Nationwide, in 1975. His peers thought he was crazy, bucking traditional real estate methods for a technique traditionally known in the industry for unloading distressed properties. But Mel dared to be different. He wanted to add what he believed was a missing dimension, a unique tool, to real estate sales potentials.

For over three decades, Mel Giller has developed, nurtured, and refined the technique of auctioning real estate which he invented, creating an exact formula. Mel's method works -- every time -- attracting buyer and allowing him to be successful everywhere he goes. In fact, Mel Giller is the only real estate auctioneer to carry international credentials. "Buyers in all cultures react the same way to an auction," Mel observes. "An auction has no intimidation for a buyer. It's ok if they don't bid. They feel no pressure, and they love the process!"

Over the years, Mel has sold in excess of 10,000 properties, from Hawaii to Florida to the Spanish Riviera to Thailand. His clients cite his excitement, his experience, his expertise, his professionalism, his enjoyable personality, and a long list of accolades. He is able to go into the most distressed real estate markets in the world, presenting one successful real estate auction after another. Mel himself credits careful research and attention to detail for his victories. His tried and true real estate auction formula, a "powerful, powerful program" in Mel's own words, has made success synonymous with the Giller name.

1978
Started selling individual properties by auction in Southern California, constantly refining and discovering new techniques. Mel's reputation leads to a series of lectures to real estate groups throughout California.

1980
Sold the first major luxury estate at auction in Northern California. The property had been listed by two of the most prominent brokers in the area without even receiving an offer. Mel's success led to the auction sales of other similar properties.

1981
During the worst real estate depression in nearly 50 years, Mel booked the largest number of real estate units ever to be auctioned in a day, of 132 condominiums and 65 developed homesites at Indian Palms Country Club in the desert area of California. Associated Press picked up the story, beginning Mel's national recognition for a sales technique previously used only for bankruptcies or foreclosures.

Other 'firsts' at this time: first group of luxury homes ever sold in Orange County by auction; first group of homes in a luxury subdivision in San Francisco Bay sold; first multimillion dollar assemblage of commercial properties ever sold at auction; first auction sale of a subdivision in Mexico, at Cabo San Lucas.

1982
Mel Giller brings his real estate auction expertise to Texas, producing many millions of dollars of sales in a state ravaged by oil losses. He expands the auction program to many other market areas which begin to witness this major selling phenomenon.

Mel Giller also introduces multi residential auctions into New York and New Jersey, with a string of successful auctions producing tens of millions of dollars in sales over the next two years.

Mel opens an office in New York City and continues to draw attention of the real estate world with his auctions.

Auctions continue for the next few years in Thailand with enormous triumphs, inspiring the local market place to once again purchase residential properties.

Today, Mel Giller is an international phenomenon in the world of real estate sales. His proven methods of auction sales have been praised, recognized, respected and adopted (by many who've learned firsthand from him) in the industry. "There are still those with tunnel-vision, who will never convert their sales and marketing methods... but that's their problem!" concludes Mel.